Be aware of impersonation

Many colleagues use social media as a marketing tool, or to build their own personal networks. Some of our most active colleagues on social media have reported seeing fraudulent accounts impersonating them online.

Whatever the impersonator’s intent, there are obvious risks posed when an unauthorised person (or even a potentially malicious stranger) assumes your identity online. I encourage you to be vigilant about this – search your firm’s name and your own name periodically for potential impersonators. You can even quickly scan for unauthorised use of your own image or your firm’s logo: Google has published a useful article on how to do this.

If you find an impersonator, no matter how trivial the content, you should act. Social media networks have established quick procedures to report impersonation, while several legal tools are available for protecting your intellectual property and taking down imposter websites.

Search with an image on Google – Computer – Google Search Help